​Toasting the success of our Tech 500 companies

We’ve been raising a glass to toast the success of our 54 New Zealand companies who made it onto the Asia-Pacific Technology 500 Index.

For those who don't know, the 'Tech 500' is the Asia-Pacific Tech 500 index that showcases the fastest growing tech companies from the Asia-Pacific region. Winners were announced in December 2015.

New Zealand out-performed regional heavyweights South Korea who had 50 companies on the index while Japan came in with 34. This meant New Zealand companies accounted for over 10% of the entire Asia-Pacific index!

At Deloitte, we celebrated the success of our Kiwi companies on the index by hosting two Deloitte Tech 500 events.The first was in Auckland on 23 February and then again in Wellington on 24 February.

Those companies on the index were presented with their award by Deloitte Private Partners Darren Johnson and Mark Talbot in Auckland and Ian Fay and Mark Lash in Wellington.

Ian commented, “The Technology Fast 500 is a great measure of how New Zealand compares strongly to other much larger countries in the Asia-Pacific region. After many years of Wellington producing more Tech 500 winners than Auckland it’s also positive to see Auckland’s size being more proportionally reflected in the rankings. The quality of the businesses being recognised is evidenced by those that have made the index based on triple digit growth for several years, such as Aura Information Security and Xero.” 

During the event, guests also heard from Owen Scott from Concentrate about the 'Market Measures Survey’ which is a study of Kiwi tech companies benchmarking their sales and marketing activities against similar businesses from the US and the UK. 

The report showed that 80% of US companies are now using activities such as email and social media as their primary source of leads compared to just 35% of Kiwi companies. In 2014 the figure for Kiwi firms was 23% and this year it increased to 35%.

Our tech firms on the other hand tend to rely on more direct activities such as cold calling by the sales team, or client referrals and while both are valid tactical approaches, they don’t deliver on the same scale that planned and sustained online campaigns do.

Our Wellington guests heard from Chief Marketing Officer at Vend, Nick Houldsworth, and Managing Director at OptimalBI, Victoria McLennan, who spoke about how to engage in the digital age.

The Auckland event on the other hand featured a panel discussion with speakers Paul Trotter from Author-IT and Chintaka Ranatunga from Sparkbox Ventures, who offered up some tips for Kiwi tech companies looking to enter the US.

Two great events overall and we were thrilled to be able to celebrate the success of our trail-blazing Kiwi tech companies!

 


Emily is a Senior Advisor in the Deloitte marketing team who knows that behind every great business lies a great story. She loves talking to inspiring people who are thinking outside the box to create a thriving SME sector in New Zealand.