Jump into Lean 15

Lean 15 is the first ever conference in Asia-Pacific on Lean Startup methodology! We're proud to be supporting this 3-day event in Wellington, featuring a host of international speakers across all sectors. 

Calling all entrepreneurs, corporate innovators and thought-leaders from across all sectors and structures. If you haven't heard of  Lean 15 then get on board.

This is the first ever conference in our part of the world on Lean Startup methodology where participants will hear stories from multinational corporates and local practitioners who are rethinking the way they operate and deal with risk.

The purpose of the event is to provide best practice to innovate at speed in the face of rapid change and technology disruption. Coined by Silicon Valley entrepreneur Eric Ries, Lean Startup methodology is all about maximizing impact with minimal resources at an extreme pace.

“Success is not delivering a feature.  It is learning how to solve the customer’s problem.” -Eric Ries

It doesn't matter if people are building a high-growth tech startup, a mobile app, a piece of hardware, working in a non-profit, or in a multinational organization as adopting Lean Startup methodology helps overcome obstacles and set up effective systems. 

On Monday, participants heard a key note speech from David Bland, Principal Advisor at Neo San Francisco, titled 'High Retention, Low Satisfaction: What do Blockbuster, Blackberry, and Yellow Cab all have in common?' while yesterday saw the founder of Customer Dev Labs, Justin Wilcox, explaining how to apply the LEAN Startup method in an enterprise called 'Practical steps to creating a culture that isn't afraid of failure'. 

It's been a very exciting few days and we hope everyone attending had a great time! It's great to see this type of knowledge being shared in our corner of the globe and may it contribute to some great success stories in New Zealand!

Learn more on Lean 15 here

Emily is a Senior Advisor in the Deloitte marketing team who knows that behind every great business lies a great story. She loves talking to inspiring people who are thinking outside the box to create a thriving SME sector in New Zealand.