Gluing it all together

Technology company, LayerX, describe themselves as the ‘glue of a solution’. They’re not just software, not just hardware and not just a cloud service.

“The value we provide is in the amalgamation of all three,” says CEO, Bruce Trevarthen.

“If they were three separate ones and didn’t have that collaboration you’d get three different companies trying to deal with each other. This means increased project costs and overhead costs and you have no idea how the companies would work together.”

LayerX is a repeat contender on our Fast50 list. Coming in at 27th on our list last year, this company offering cutting-edge integrated solutions, grew by 295% last year.

Their phenomenal growth can be significantly attributed to their unique 3in1 product offering.

So we sat down with CEO, Bruce Trevarthen, to ask how a business like this manages to stay inspiring to clients and to themselves.

What is it that appeals about your product offering to customers?

We’re unique in that we represent a single supplier for an end-to-end solution that can cross the hardware and software space.

For example, we once had a customer who needed to take data and use it to display a graph. It quickly became apparent that the device to transmit that data didn’t exist. So we moved from a software application project to a hardware, software and service project because we designed and developed the device that would transmit the data - then we designed the website to house the data long term.

Without us, they would have had to go offshore to develop the hardware that would have cost over 100k. 

How are you inspired by your customers?

One of our clients wrote into us saying that the solution we provided has helped reduce their claims by one percent – so over a 100 million dollar product so that’s a one million dollar saving.

It’s stories like that which we gain feedback on that reinforces the value we provide.

What key components need to be present to run a successful business?

Good governance, even if you want the freedom to innovate at a commercial level, will keep you on track and remind you of the hard facts from a human growth point of view.

So don’t be too proud to surround yourself with smart very experienced people who’ve done that from a board point of view. It’s only something we’ve recently started to entertain and embrace because I’ll be the first to admit I can take a dictatorial approach to how to want things to be.

In the past year, what’s the smallest change you’ve have made that has had the biggest positive result?

Consciously being involved in of the management and far more inclusive of the overall strategic. Communication within the company is something we’ve been hot on making sure people can speak openly and for it not to be ignored. No such thing as a bad idea.

Are you happy with the rate at which your business has been growing – yes/no – why or why not?

We’d like to be going faster, however the problem lies in trying to scale the high performing and smart team we have. We need great motivated people who know what they’re doing and in small country so the resource pool is a limited factor. I think if we grew much faster that would be a concern.

In the past year, what’s the smallest change you’ve have made that has had the biggest positive result?

Consciously being involved in of the management and far more inclusive of the overall strategic. Communication within the company is something we’ve been hot on making sure people can speak openly and for it not to be ignored. No such thing as a bad idea.

Finish this sentence: A business stays on track by… getting out of its own way. People need to stop trying to be everything and do everything from a dictator perspective – they need to be able to trust their team and install responsibility in them to deliver and for it be okay for it to not go perfectly.

If you hold on to tightly to the business you started with two people then you’ll only ever be two people.




Emily is a Senior Advisor in the Deloitte marketing team who knows that behind every great business lies a great story. She loves talking to inspiring people who are thinking outside the box to create a thriving SME sector in New Zealand.