Entrepreneur in the hot seat

This month's ‘Entrepreneur in the hot seat’ is CEO of MyWave - Geraldine McBride.

This trailblazer began her journey by setting up the software company SAP in New Zealand in 1996- something she grew from a startup to a $40 million dollar business in the space of a few years.

She's now gone on to establish MyWave - a digital personal assistant called Frank that helps businesses deliver frictionless, contextual and physical experiences.

We managed to catch Geraldine when she attended our Fast 50 launch in Auckland and spoke to her about why business is booming, her favorite holiday destination and why zoology and technology are more similar than you may think. 

Follow Geraldine on Twitter here.


Mark is a Chartered Accountant working with start-up/high growth companies in New Zealand, many of whom operate in the technology sector.